01The idea
Pair your coin with $ADS. We make your ads. $ADS buys your ads.
pump.fun lets a new coin trade against another coin instead of SOL. That other coin is called the pair.
If your pair is $ADS, you get memes, videos, a website and more. All free. The bigger your coin gets, the bigger the ads get.
02How to pair
- Go to pump.fun and create a coin. Name, ticker, picture. Same as always.
- Pick $ADS as the pair. Not SOL. This is the only extra click.
- Launch. That's it. No sign-up. No form. No DMs.
03How we find you
Every pump.fun coin stores what it's paired with. We check every new coin, all day.
When a coin's pair is $ADS, it goes on the wall and the first ads start. This takes about a minute.
04Every buy buys $ADS
Your buyers pay SOL, like on any coin. pump.fun swaps that SOL into $ADS first, then into your coin.
Someone buys $DOG for 1 SOL. $DOG is paired with $ADS.
The buyer never has to hold $ADS. They just see $DOG in their wallet.
So every coin on the wall pushes buying into $ADS. More coins paired, more buying.
05$ADS buys real ads
Every day, the top coin on the wall gets a real ad. $ADS pays for it.
- Half of every $ADS creator fee goes to the ad wallet.
- Every day at 16:00 UTC the coin with the most 24h volume wins.
- It gets a DexScreener boost, paid in SOL from the ad wallet.
- The buy goes out when the wallet holds at least 0.5 SOL. If not, it rolls into the next day.
- Volume decides. Nobody picks. The same coin can win every day.
Every buy is listed on the home page with its date, the coin, what was bought, the SOL it cost and the tx.
Click the tx. It's on Solscan. Click the ad. It's on DexScreener.
Wash trading your own coin to win the slot still buys $ADS first. We're fine with that.
06Rate card
Each step unlocks when your coin reaches its market cap. Everything stays free.
Market cap is checked all the time. Hit a step for a moment and it unlocks for good.
07Drops after bond
Once your coin bonds, we keep making memes and videos. They come out at random times through the day.
More volume, more drops. No volume, no drops.
08Your ad kit
Every coin gets its own page. Click your poster on the wall.
- Memes and banners: download as PNG.
- Callout and posts: copy the text with one click.
- Videos: download when they're ready. Until then they show "IN THE EDIT".
- The bond post is made for you to pin on your X.
The ads are yours. Post them anywhere.
09What we don't make
Your coin stays on the wall, but we don't make ads for:
- NSFW coins
- Hate or harassment
- Coins pretending to be a real company or person
10Who pays for it
$ADS does. The creator fees from $ADS trading pay for the AI that makes the ads, and fill the ad wallet that buys the real ones.
Small ads cost cents, so they go out to every coin. The big ones (TV commercial, theme song) only unlock for coins that are already big.
11Check it yourself
On any coin's pump.fun page you can see what it's paired with.
12FAQ
Do I pay anything?
No. Every line on the rate card is free.
Do my buyers need to hold $ADS?
No. They pay SOL. pump.fun swaps it for them.
How fast do I show up?
About a minute after launch.
My coin is already live. Can I join?
No. The pair is locked at launch. Your next coin can pair with $ADS.
When does my video come?
Soon after you hit the step. You'll see it on your coin page.
Can I ask for a different meme?
No requests. Drops after bond bring new ones every day while you have volume.
$ADS is a memecoin. Nothing here is financial advice.